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Zeal’s industry incubator backs free-to-play lottery in first major investment

9th February 2017 8:31 am GMT

Zeal Investments, the newly created investment arm of the German online lottery broker, has completed its first deal by investing £1m in the Free Postcode Lottery (FPL).

The FPL is a free-to-play online lottery platform supported by advertising sales, which has grown organically since its launch in 2011 with revenue expected to hit £1m in 2016, with earnings before tax of £400,000.

It currently boasts 300,000 daily active users, and is described by ZEAL as "the top free to [...]

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