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Camelot calls creative tender to “reinvigorate” National Lottery brand

14th February 2018 6:10 am GMT

Camelot UK Lotteries is conducting a review of its above-the-line advertising as part of efforts to revive the UK National Lottery.

The call for a new creative tender follows the wide-ranging strategic review conducted by Camelot last year, which aims to return the lottery to responsible growth.

Camelot’s last major advertising review was ten years ago, with the operator noting the growth of digital and social media since that time, which has radically changed how businesses reach and [...]

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