Multi-national lottery operator Allwyn has agreed a new global partnership with Formula 1, which is celebrating its 75th anniversary this year.
The multi-year partnership will reinforce Allwyn’s position as an international brand driving community impact across the world, in support of its global growth plans.
With Allwyn and Formula 1 equally committed to empowering fans and local communities, the partnership will give Allwyn the opportunity to utilise the sport’s growing international fan base to celebrate those making positive change, sharing these inspiring stories on a global level.
“We have ambitious plans for Allwyn to continue on its successful path of international growth, and this is a significant milestone on that journey,” said Allwyn Board chair and founder Karel Komarek. “This investment marks a major moment in Allwyn’s evolution, as we transform awareness of Allwyn on the global stage and underline the power of our lotteries to do good in the world.”
Allwyn CEO Robert Chvátal commented: “Formula 1 is synonymous with excellence, high performance and innovation – principles at the heart of Allwyn’s business. We’re excited to begin this official partnership with Formula 1 to engage the sport’s platform of a hugely passionate global fanbase and to champion positive community impact.”
Formula 1 President & CEO Stefano Domenicali added: “We are thrilled to welcome Allwyn as a new official partner. Our collaboration reflects our shared commitment to innovation and celebrating community.
“This partnership also provides new opportunities for both our organisations to connect with broader audiences around the world. We look forward to working together to create unique experiences and drive positive change together.”
Allwyn operates lotteries across Europe in Austria, Czech Republic, Greece and Cyprus, Italy, and the United Kingdom, as well as in the United States (Illinois).