Lottery and casino gaming are more closely linked than ever before. Not only do their games share popular brands, such as Monopoly and Willy Wonka, they share players, too. Scientific Games’ national ONE Segmentation study shows there is a high degree of player crossover in lottery and gaming channels.
Half of instant game players play slots, and 75 per cent of slots players play instant or draw games. Lotteries and casinos are [...]