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Illinois Lottery seeks media agency to drive retail and iLottery sales

29th March 2019 10:18 am GMT

Illinois Lottery operator Camelot Illinois has issued a request for proposals (RFP) for media agencies to deliver media planning and buying services.

Camelot Illinois is seeking to engage one or more agencies, which will serve as a strategic partner to both Camelot Illinois and the Illinois Lottery.

The goal of the RFP is to support channel initiatives, promoting multiple ways to access and interact with lottery products with the aim of increasing sales through the lottery’s retail and online [...]

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