BetMakers partners PMU for French racing content in Australia

BetMakers Technology Group has entered into an agreement with France’s PMU to distribute French horse racing content in Australia. 

The new arrangement will enable BetMakers’ bookmaker clients to offer fixed odds betting on PMU’s horse racing content, including the Prix de l’Arc de Triomphe.

Racing from France will be available in the Australia market in the coming weeks.

“BetMakers is very pleased to partner with PMU to expand their distribution in Australia,” said Bruno Gay, vice president of sales and business development EMEA for BetMakers and Global Tote. “As an Australian-based platform technology and service provider, BetMakers is uniquely positioned to maximise PMU’s penetration into the Australian fixed odds wagering market.

“We are also delighted to be able to offer France Galop flat and jump racing and Societe du Trotteur Français trotting races to our large network of bookmaker clients; a significant enhancement to their race wagering options.”

Shares in BetMakers Technology Group Ltd (ASX:BET) closed 3.49 per cent lower at AUD$0.83 per share in Sydney Wednesday.