BetMakers and Kambi agree fixed odds partnership

Kambi is strengthening its horse racing offering through a partnership with BetMakers Technology Group.

The partnership will see Kambi integrate BetMakers’ Price Manager fixed odds wagering solution, offering operator partners a “revenue driving racing offering” to complement its existing racing product and pricing capabilities.

“As Kambi serves an ever-bigger segment of the UK and Ireland market, it was important for us to have a premium racing product,” said Jamie McKittrick, senior vice president of commercial operations at Kambi. “The range and depth of BetMakers coverage, combined with their heritage of serving tier one operators, made them a natural choice to enable Kambi to elevate its racing offering for both partners and bettors alike.”

Jake Henson, CEO of BetMakers Technology Group, commented: “BetMakers is thrilled to announce this important agreement with Kambi, a significant milestone in the delivery of our Price Manager fixed odds solution into new markets with global partners. 

“Kambi’s selection of Price Manager underscores the strength and advancement of the BetMakers solution. We anticipate our close collaboration with Kambi will drive further innovation and deliver leading-edge betting products for Kambi’s customers.”

Shares in BetMakers Technology Group Ltd. (ASX:BET) closed 4.55 per cent lower at AUD$0.10 per share in Sydney Tuesday, while shares in Kambi Group Plc. (STO:KAMBI) were trading 1.85 per cent lower at SEK87.45 per share in Stockholm.