William Hill is boosting its exposure in Ireland through a deal to serve as the headline sponsor of all horse racing fixtures at Dundalk Stadium until April 2025.

The partnership covers 37 fixtures at Dundalk Stadium and will see the operator’s brand appear across the track, including on the starting stalls and the winning post.

William Hill will also be the title sponsor of the Diamond Stakes, as well as the Group 3 Mercury Stakes.

Andrew McCleave, head of marketing in Ireland at William Hill, commented: “We’re delighted to partner with Dundalk Stadium for the 24/25 racing season. At William Hill, we’re proud to have offered more top prices on horse racing than other major bookmakers, as we have done in June, July and August, and we look forward to bringing that to Dundalk with our Top Price Guarantee offers across all our William Hill race meetings whilst also supporting the beating heart of Irish racing.”

Alongside the Dundalk sponsorship, William Hill has also taken over the sponsorship of Racing TV’s The Friday Club, which now features several William Hill ambassadors alongside the Racing TV team.

McCleave said: “We’re also extremely excited to announce our sponsorship of Racing TV’s The Friday Club. The show has become essential Friday night viewing for all racing fans and acts as the perfect companion to the action on the Polytrack, and we’re looking forward to involving our ambassadors on screen this season.”

Lisa O’Connor, sales and marketing manager at Dundalk Stadium, commented: “We’re excited to announce a new partnership with William Hill, a leading name in the world of horse racing. This collaboration aligns perfectly with our shared commitment to providing exceptional experiences for our customers.

“We’re confident that William Hill’s support will enhance the excitement and atmosphere at Dundalk Stadium. We would like to thank William Hill for their support, not only of our racecourse, but of Irish Racing itself.”

Shares in William Hill parent evoke plc. (LSE:EVOK) were trading 0.17 per cent lower at 65.19 pence per share in London Friday morning.