Bally’s Corporation has launched a new free-to-play online social casino in partnership with Ruby Seven Studios in North America.
Bally Play offers over 150 free-to-play games to players, including slots, table games, keno, bingo and video poker from providers such as IGT, Aruze, Everi, Konami, BluBeri and Gaming Arts.
The new Bally’s Play is available for players to download from the Apple App Store and GooglePlay store, as well as online.
“As part of our growth strategy, we have been seeking to complement our physical and interactive gaming experiences with a best-in-class social casino,” said Sina Miri, chief product officer at Bally’s Corporation.
“Teaming up with Ruby Seven Studios has empowered us to craft a delightful and rewarding social casino experience for our current players, while also enticing new ones to join our platform.”
Michael Carpenter, CEO of Ruby Seven Studios, added: “Ruby Seven Studios is excited to add Bally’s Corporation to our growing portfolio of leading gaming companies leveraging our social casino development and operational expertise.”
Shares in Bally’s Corporation (NYSE:BALY) closed 0.93 per cent higher at $11.94 per share in New York Wednesday.