KamaGames partners Hard Rock International for social casino launch

European social casino operator KamaGames has secured a landmark partnership in the United States with Hard Rock International.

The agreement sees KamaGames launch a new Hard Rock Blackjack social casino product featuring popular casino-style games from the KamaGames portfolio, including a range of 3D table games such as roulette, craps, baccarat and blackjack, as well as slots and video poker games.

“We are excited to announce this partnership and the release of the highly sophisticated Hard Rock Blackjack app, a perfect expansion of our free-to-play games portfolio and a major draw for both current and new Hard Rock customers,” said Hard Rock senior vice president of online gaming and sports betting Kresimir Spajic.

“The exciting table games, multiplayer functionality and availability in 28 different languages will empower us to stay regularly connected with our guests in a new and creative way between visits to our Cafes, Hotels and Casinos around the world.”

The Hard Rock Blackjack app also includes a social poker game based on KamaGames’ flagship Pokerist app, as well as other poker-based titles such as Set Poker and Split Bet Poker. The app will also play host to a range of competitive poker tournaments including Sit’n’Go, Shootout, multi-table tournaments (MTT) and weekly tournaments.

“Hard Rock has seen positive results leveraging free2play mobile games to extend the legendary experience guests have come to expect from the 262 Hard Rock venues around the world into a digital format to both deepen relationships and drive incremental brand engagement both online and at our real-world venues,” continued Spajic.

“Partnering with KamaGames and their industry-leading technology in the social casino space gives us the opportunity to amplify the reach of our social casino portfolio with best-in-class casino gameplay and global availability.”

KamaGames CEO Andrey Kuznetsov commented: “For KamaGames, this partnership holds an unparalleled opportunity for growth. Using our expertise, which has been honed over many years in the social casino industry, we are confident that we have created a product that will offer true entertainment value for Hard Rock International customers.

“KamaGames is very proud of the product we’ve brought to the market with Pokerist Texas Poker and are happy to share this technology with Hard Rock to provide their loyal customers with a high-quality product which will give them even more opportunities to interact and engage with Hard Rocks iconic, globally recognized brand, leading to a continued positive relationship and greater brand loyalty.”