Hard Rock Bet has been named as an official partner and the official sportsbook of the NBA’s Miami Heat.
The multi-faceted partnership includes the installation of Hard Rock Bet-branded courtside seating at the Heat’s home stadium, Kaseya Center, for Hard Rock players and VIPs.
The pair will also collaborate on marketing initiatives, including marquee signage, digital campaigns, in-game entertainment, and the launch of the Hard Rock Bet Heat Club.
The Hard Rock Bet Heat Club is a free opt-in club where fans can receive special promotions and engage with their favourite team. Hard Rock players can also benefit from unique experiences at the Kaseya Center and exclusive VIP access to Heat off-site events.
“We’re excited to Roll with the Heat to engage basketball fans in South Beach and beyond, and create unforgettable moments for our players,” said Hard Rock Bet MD of corporate strategy Nick Menas.
“From exclusive experiences to unparalleled access, we’re bringing our players closer to the action and elevating the way fans connect with the Heat.”
Glen Oskin, VP of corporate partnerships for the Miami Heat, commented: “Hard Rock Bet is the preeminent sportsbook on the market. This is a perfect union of two well established Florida brands coming together to deliver fans a new level of fun and excitement through some truly innovative experiences.”