New York-listed gaming supplier Scientific Games has added BetSwap to its OpenArena sportsbook content marketplace.
Malta-based BetSwap provides a fully integrated online secondary marketplace for sportsbooks which allows bettors to buy and sell active betslips with other bettors on their sportsbook of choice, either before or during a match.
The integration with OpenArena will provide sportsbooks with an easy way to enable the BetSwap platform, which complements traditional cash-out functionality.
“We are very excited to be partnering with Scientific Games in order to bring our innovative solution with industry-first functionality to the sports betting industry,” said BetSwap co-founder and CEO Brent Winston. “We believe this partnership will provide an enjoyable and competitive new way for bettors to interact with their sportsbook – and other bettors – all while enhancing their betting experiences.”
SG Digital senior vice president of sportsbook, Keith O’Loughlin, added: “BetSwap’s forward-thinking offering is a great addition to our OpenArena solution and will give users new betting experiences which is always a key focus for us; to bring new and innovative tools to our products. The partnership with BetSwap encapsulates just that.”
Shares in Scientific Games Corporation (NSW:SGMS) closed at $40.04 per share in New York Monday.