FanDuel named official sports betting partner of Buffalo Bills10th January 2022 9:25 am GMT
Flutter Entertainment’s FanDuel Group has penned a multi year sports betting partnership with the NFL's Buffalo Bills.
FanDuel will serve as the official mobile sports betting partner of the Buffalo Bills and gains access to official Bills marks and logos for marketing purposes, as well as in-game branding and activations at Highmark Stadium.
FanDuel will also sponsor the Buffalo Bills-themed Podcast, Bills by the Numbers, hosted by Steve Tasker and Chris Brown.
“The Bills take pride in being a culture that is built on genuine connection with their fans, and we are absurdly fan-focused at FanDuel, making this a natural collaboration,” said FanDuel Group CMO Mike Raffensperger. “As we prepare to bring America’s #1 sportsbook to New York state, we will collaborate with the Bills to bring unique content and experiences to one of the most loyal fanbases in sports.”
Pegula Sports & Entertainment Sr. vice president of business development, Dan Misko, added: “FanDuel has built a strong reputation as a premier sports betting destination for sports fans. The ways they reach people through engaging and entertaining content is innovative and aligns with how we think about connecting with our fans.
"We’re very excited for all this partnership will offer our valued fans throughout the state of New York as part of their gameday experience and look forward to working with FanDuel for many years to come.”