Digitain unveils SportChat social betting interaction tool

iGaming solutions provider Digitain has launched SportChat, a new player-to-player interaction tool for its sportsbook platform.

SportChat is a new social betting feature designed to increase engagement and enable players to communicate with each other in real-time during live sports events.

“Today's digital native sports bettor has grown up with social media and social platforms and instant messaging,” said Zohrab Karapetyan, chief of sportsbook product at Digitain. “They expect to be able to share experiences, knowledge, passion, and the near misses that come with watching and betting on live sports.

“Our Sportsbook SportChat player-to-player interaction tool allows our partner operators to provide their players with a sense of community and engagement within their website instead of the 'conversation' happening on external social media platforms and potential exposure to competing betting brands' marketing.”

The new interaction tool aims to increase player engagement and facilitate real-time interaction between the operator brand and the player, increasing player satisfaction, session times and return visits.

“Preliminary data from partners suggests a remarkable 20 per cent increase in bets placed by players’ who actively participate in SportChat discussions,” added Karapetyan. “Digitain is driven by using the latest technology, and embedding our player-to-player interaction tool into the sports betting action at the platform level ensures that our partners can offer something different to their players.”