Stats Perform extends exclusive WTA rights partnership

Stats Perform has extended its exclusive agreement with the WTA Tour to collect and distribute official data and live streams to licensed sportsbooks until the end of the decade.

The extension will see the WTA distribute deeper live data, AI-enriched insights and live streaming experiences of the recently enhanced tour to sportsbook operators.

“We’re honoured and delighted to extend our deep relationship with the WTA, who are a highly progressive and professional sports organisation and we’re proud of what our respective teams have achieved together so far,” said Stats Perform chief commercial officer Alex Rice.

“We are excited to continue to elevate fan and bettor experiences with the most reliable, comprehensive and innovative official WTA content as the Tour is set to feature more tournaments and more matches, meaning even more opportunities for our sportsbook and media partners to showcase the incredible action to their customers.”

WTA Ventures CEO Marina Storti commented: “We are excited to extend our successful partnership with Stats Perform. The data and insights they provide are an important part of our plans to drive fan engagement through product innovation and enriched experiences.

“The development of long-term relationships with industry partners is an important source of commercial revenue underpinning our ambition to reinvest in the sport and help the WTA achieve the goal of equal prize money for women at all top events.”

The WTA sits alongside official live streams and data from Tennis Australia in Stats Perform’s exclusive betting and media rights portfolio.