Stockholm-listed sportsbook provider Kambi Group has signed a long-term partnership in Belgium and the Netherlands with Bingoal.
Bingoal will replace its current third-party sportsbook provider with Kambi’s sports betting technology and services, which will be integrated with the operator’s proprietary player account management (PAM) system.
Kambi’s sportsbook will power Bingoal’s online operations in both Belgium and the Netherlands, as well as its extensive retail network of over 350 betting outlets and shops in Belgium.
The launch of Bingoal’s new sportsbook is expected to take place in the second quarter of 2024.
“We are delighted to announce our new agreement with Bingoal, an established European operator with a strong brand and a legacy of industry success that spans more than three decades,” said Kambi CEO and co-founder Kristian Nylén. “This partnership further establishes Kambi as the sportsbook provider of choice in regulated European markets, and we look forward to supporting Bingoal by driving its online and retail success to new heights.”
Bingoal CEO Joeri Impens commented: “We are excited to partner with Kambi and to integrate its best-in-class sportsbook into our operations.
“Kambi’s sportsbook is known for its high level of performance and innovation, and we believe that the addition of its award-winning technology and services will be crucial as we look to fulfil our sportsbook ambitions in both Belgium and the Netherlands.”
Shares in Kambi Group plc (STO:KAMBI) were trading 2.83 per cent higher at SEK163.70 per share in Stockholm following the new Thursday.