Fun88 partners Betby in LatAm sports betting drive

Betby has agreed a deal to power the Latin American sportsbook of leading Asian betting and gaming operator Fun88.

Fun88 will utilise Betby’s sports betting technology, data feeds and AI-generated content module to deliver a differentiated sports betting experience to players in Latin American markets, in line with the company’s growth strategy in the region.

“Fun88 has established itself as a leading brand in the Asian market,” said Betby chief operating officer Chris Nikolopoulos. “With an experienced leadership team, and an ambitious growth strategy, Fun88 has all the ingredients Betby looks for in an operator.”

A spokesperson at Fun88 added: “We are excited about our partnership with Betby and look forward to bringing our passion and expertise for sports and betting to the Latin-American market. 

“The overall quality and flexibility of Betby along with their dedicated team support makes us confident in this collaboration.”

Fun88 is the official Asian betting partner of English Premier League football club Newcastle United.