Fanatics partners NHL’s Carolina Hurricanes for North Carolina sports betting

Fanatics Betting and Gaming has become the latest operator to secure access to North Carolina’s sports betting market through a partnership with the NHL’s Carolina Hurricanes.

The long-term deal designates Fanatics as the team’s official sports betting partner, and enables the operator to launch its mobile sportsbook in the market, pending licensing and regulatory approvals.

“The Hurricanes are thrilled to welcome Fanatics as our official sports betting partner,” said Hurricanes president and general manager Don Waddell. “Fanatics Sportsbook will bring a user-friendly experience for North Carolinians to wager on sports responsibly, and we're proud to partner with them on this endeavor.”

The agreement also provides Fanatics with the opportunity to open a retail sportsbook at PNC Arena, and also includes marketing assets such as in-arena signage, broadcast integrations, PNC Arena activations for hockey fans, and other opportunities for Hurricanes fans and ticket holders to engage with Fanatics Sportsbook.

“We are excited to have the Carolina Hurricanes as our market access partner in North Carolina,” said Fanatics Betting and Gaming chief business officer Ari Borod. “We are working with one of the most talented professional sports organizations that knows how to grow a sports business by putting a competitive product out on the ice.

“We look forward to partnering with the organization to bring sports fans in North Carolina a sports betting product that meets the expectations of such a passionate fanbase.”

The Fanatics Sportsbook officially launched last August and is currently available in ten US states.