Genius Sports lauds new Edge automated pricing tool

Genius Sports is seeking to enhance sportsbook operators’ in-house risk management capabilities with the worldwide launch of its new automated pricing tool.

The new Edge tool dynamically recalculates odds at a fixture and market-type level, including betbuilder products, by ingesting real-time liability and individual bet data.

The supplier said that every price recalculation is correlated, meaning odds for all related betting markets are automatically optimized for maximum profitability.

“The explosion of betting content means sportsbooks offer hundreds of thousands of events every year,” said Genius Sports product director Thomas Holland. “This makes it almost impossible for trading teams to truly optimize pricing and ensure they are squeezing maximum margin out of every bet, especially where turnover is highest.

“With our early adopter partners live with Edge, margins have increased by 18 per cent. We’re excited to roll this groundbreaking solution out across our sportsbook partners worldwide, transforming bottom-line performance.”

Edge is available through the company’s fully managed trading solution, Genius Trading Services (GTS), or as a standalone solution.

Shares in Genius Sports Ltd (NYSE:GENI) closed 1.03 per cent lower at $6.72 per share in New York Tuesday.