Endeavor integrates IMG ARENA under OpenBet banner

New York-listed Endeavor Group has announced the integration of its sports betting and data businesses OpenBet and IMG ARENA under the OpenBet banner.

IMG ARENA will now operate as a brand under the OpenBet banner, continuing to offer its suite of sports data, integrity and fan engagement products to rightsholders, federations, leagues, events, media outlets and betting operators.

The combined business will be led by OpenBet CEO Jordan Levin, reporting into Endeavor president and chief operating officer Mark Shapiro.

Former IMG ARENA president Freddie Longe will remain with the company as a strategic advisor to OpenBet during the transition period.

“When we acquired OpenBet in 2022, we envisioned a holistic integration with IMG ARENA that would create a leader in the global betting, sports data and technology industry,” said Shapiro. “Today is the culmination of that ambition. Leveraging Endeavor’s complementary sports and entertainment capabilities, we will unlock meaningful value for the sports rights and IP of our owned and operated properties, and most importantly, for our partners.

“As we make this transition, I would like to recognize Freddie Longe’s vision and leadership of the IMG ARENA business. We are pleased that he will remain with the company in an advisory role.”

Levin added: “We are uniquely positioned as a leading, end-to-end, sports data, technology and content ecosystem for betting operators, rightsholders and media. Putting our customers and their players at the heart of our product and tech innovation remains the key to our ongoing success.

“As an integrated business, we are focused on providing a unique solution to leagues, federations, and sportsbooks worldwide.”