BetMGM integrates sports betting odds with X

Betting and iGaming operator BetMGM has confirmed its strategic sports betting partnership with social media platform X.

The first-of-its-kind partnership will see BetMGM integrate its odds and branding with the X platform, initially giving users in the United States access to the latest betting odds on professional football.

This will be followed by the integration of odds on other major professional and college sports in the coming weeks, with the live odds providing an easy clickthrough for each game to BetMGM’s app or website.

“X is the center of the sports world’s conversation 24 hours a day, seven days a week,” said BetMGM CEO Adam Greenblatt. “Being directly accessible within that forum is an unprecedented opportunity to expand our reach to a passionate and engaged audience. We look forward to adding intel and content that enhances the platform’s interaction around sports.”

X chief executive Linda Yaccarino added: “Sports never sleep on X and now with our strategic partnership with BetMGM, fans are practically in the front row. We're bringing sports fans on X even closer to the action so they can cheer, and now bet, on their favorite teams.”

Shares in BetMGM joint venture partner MGM Resorts International (NYSE:MGM) gained 0.67 per cent to close at $46.74 per share in New York Friday, while shares in Entain plc. (LSE:ENT) were trading 1.39 per cent higher at 1,024.50 pence per share in London Monday morning.