Massachusetts launch further expands Inspired’s presence in the North American lottery market
Inspired Entertainment has rolled out its virtual sports games for players in Massachusetts via the Mass Lottery Online platform.
Inspired becomes the first third-party game provider to go live on the newly launched iLottery platform, which was recently awarded Lottery Rising Star of the Year at the Gaming Intelligence Awards 2026 | North America.
Inspired has initially rolled out its virtual horse racing product, Post Time Payout, through an integration with Aristocrat Interactive’s aggregation platform, Fusion.
“We are delighted to work with the Massachusetts Lottery and Aristocrat Interactive to bring our Virtual Sports content to Massachusetts,” said Brooks Pierce, president and CEO of Inspired Entertainment. “Becoming the first third-party content provider to launch on the iLottery platform is an important milestone for Inspired and reflects the strength of our Virtual Sports portfolio and the growing opportunity for these products within the North American lottery market.”
Massachusetts State Lottery executive director Mark William Bracken commented: “We’re excited to expand our digital offerings with Inspired’s Virtual Sports content and provide our players with new ways to enjoy Lottery games.
“As we continue to build our iLottery offering, adding innovative and proven content is an important part of delivering a compelling experience for our players.”
Chris Shaban, managing director of iLottery at Aristocrat Interactive, added: “We’re pleased to welcome Inspired as the first third-party content provider to launch on the Massachusetts Lottery’s iLottery platform.
“Inspired brings a strong track record in Virtual Sports, and its content is a valuable addition as we continue to expand the range of digital experiences available through the platform.”
Shares in Inspired Entertainment Inc (NASDAQ:INSE) closed 1.87 per cent higher at $3.26 per share in New York Thursday, while shares in Aristocrat Interactive parent Aristocrat Leisure Ltd (ASX:ALL) closed 1.31 per cent higher at A$63.99 per share in Sydney Friday.