Sportradar agrees long-term United Soccer League partnership

Sportradar has been named as the official betting and technology partner of the United Soccer League (USL).

The new six-year deal will enable Sportradar to collect, license and distribute USL’s official betting and media data, and offer live streaming of USL competitions for sports betting to its global network of more than 900 regulated betting operators and 350 media outlets.

The deal covers more than 600 USL matches per year across all three USL professional leagues in the United States, including the USL Championship, USL League One and the newly formed USL Super League, set to launch in August.

“The USL aims to be the most widely available league for fans both domestically and abroad,” said USL chief commercial officer Court Jeske. “This partnership demonstrates a step forward in the betting and technology space for USL’s Men’s and Women’s professional leagues, and we are proud to grow with Sportradar – a leader in the business – as we have since 2018.”

Sportradar EVP of strategic partnerships for the US and LatAm, Eric Conrad, commented: “We are pleased to enter this partnership with North America’s largest professional soccer organization. Sportradar's comprehensive products and solutions will enable USL to capitalize on opportunities across betting, media, and fan engagement, driving value for all stakeholders.

“This partnership strengthens our global portfolio of soccer rights, as we can leverage the data to develop highly innovative products and move up the value chain with our clients.”

The USL will continue to utilize Sportsradar's Integrity Services following a partnership in 2019.

Shares in Sportradar Group AG (NASDAQ:SRAD) closed 2.04 per cent higher at $10.02 per share in New York Friday.