Digitain expands in Serbia with King.rs sportsbook deal

iGaming platform provider Digitain has signed a deal to provide its sportsbook solution to Serbian operator King.rs.

The turnkey solution from Digitain includes a proprietary sportsbook backed by more than 1,000 in-house risk managers and sports traders, covering more than 100 sports and 130,000 live monthly events, as well as a portfolio of in-house virtual sports.

“We are delighted to sign this commercial agreement with King.rs and welcome them to the Digitain business,” said Digitain chief sales officer Ani Mkrtchyan. “Digitain continues to lead the way in iGaming and Sportsbook innovation, and King.rs shall not only have access to our propriety and award-winning sportsbook but features such as Autobet, Betbuilder, Sports Jackpots, Instant Cashback, Push Notifications, and a social feature called Sportchat to drive player engagement and revenue growth.

“At Digitain, we are committed to delivering solutions that cater to the unique needs of our partner operators and their players across multiple markets. We look forward to a long and successful partnership with King.rs.”

King.rs operations director Dragan Djordjevic commented: “Digitain has proven itself to be one of the leading B2B providers over the last 20 years in sportsbook and iGaming solutions. We have been impressed with the depth and breadth of the turnkey solution and the level of account management and support throughout this process.

“We look forward to Digitain's solution to elevate and amplify our brand positioning across our operational B2C markets.”