Sportradar integrates new in-play betting features into NBA League Pass

Sportradar is introducing new enhanced betting-related functionality into the NBA League Pass streaming service.

The integration of Sportradar’s over-the-top (OTT) solution emBET is aimed at elevating the in-play betting experience for players, enabling sports betting content such as point spreads, over-unders and money lines to be seamlessly integrated into the NBA’s live streaming platform.

Where sports betting is legal, players can opt-in to view and select bets directly on NBA League Pass, where they will be directed to FanDuel or DraftKings, the NBA’s official betting partners. 

“emBET is an exciting innovation for NBA fans, making in-play betting more engaging and immersive,” said Sportradar senior vice president of audiovisual Patrick Mostboeck. “Through our exclusive partnership with the NBA, we’re committed to develop next-generation, value-added products and services, like emBET, to drive fan and bettor engagement.”

NBA Executive vice president of media and gaming Scott Kaufman-Ross added: “Integrating emBET is consistent with the NBA’s vision to create hyper-personalized and customized viewing experiences within NBA games.

“For NBA fans who want to wager on our games during live action, they can now elect to receive contextualized betting information directly on NBA League Pass.”

Through Sportradar’s exclusive access to NBA optical-tracking data, emBET will continue to enhance user engagement and retention by delivering more innovative and interactive content, such as advanced team and player insights, polls, voting and trivia widgets, the company said.

Sportradar has been an official partner of the NBA since 2016, and is the exclusive, worldwide distributor of NBA data. 

Shares in Sportradar Group AG (NASDAQ:SRAD) closed 0.30 per cent lower at $10.09 per share in New York Tuesday.