Sportradar is providing its ORAKO sports betting platform to upgrade Vicca Group’s Zamba sportsbook brand in Colombia.

The South American operator is deploying Sportradar’s all-in-one sportsbook solution, offering Zamba players a comprehensive range of betting content, underpinned by Sportradar’s Managed Trading Services (MTS).

“Sportradar is well positioned to further Zamba’s growth ambitions in the dynamic Colombian market,” said Sportradar senior vice president of managed sportsbook services Jacob Lopez. “ORAKO provides operators access to Sportradar’s full portfolio of betting products and services, providing them the ability to choose how to set-up their sportsbook.

“Combined with our team’s deep industry insights and unparalleled expertise, the Vicca Group now has the tools to provide an exciting, best-in-class sports betting experience to their customers.”

Zamba business development manager Enrique Amorocho added: “We greatly value the state-of-the-art technology and innovation that Sportradar brings to the table via the ORAKO solution.

“Through our collaboration we can offer our customers a more advanced and exciting online sports betting experience with an expanded range of sports events and a greater variety of betting markets.”

ORAKO’s technical components recently received independent certification by Gaming Labs International (GLI), allowing Sportradar to partner with licenced sports betting operators in the Colombian market.

Shares in Sportradar Group AG (NASDAQ:SRAD) closed 0.92 per cent higher at $10.94 per share in New York Monday.