Hard Rock Bet has gone live with its online sports betting app in Illinois, with its land-based sportsbook at the Hard Rock Casino Rockford scheduled to open on August 29.
The Illinois launch marks the eighth US state in which Hard Rock Bet offers sports betting, with online casino gaming available in New Jersey.
“This is shaping up to be a monumental football season for Hard Rock Bet with our Roll With Us campaign, the continued innovations on our highly-rated platform, and now the launch of Hard Rock Bet in one of the largest sports betting markets in the country,” said Marlon Goldstein, executive managing director and CEO of Hard Rock Digital.
“We’re thrilled to be delivering the unique Hard Rock Bet mobile experience to players throughout Illinois on our award-winning app and in-person at the new Sportsbook at the amazing Hard Rock Casino Rockford.”
Geno Iafrate, president of Hard Rock Casino Rockford, commented: “Sports betting was always part of our holistic plan for Rockford and is another example of providing thrilling entertainment options for guests.
“The launch of Hard Rock Bet on mobile and in-person sports betting is another milestone for the Hard Rock brand in Illinois, one that adds to the complete array of entertainment options for our guests. If guests want to enjoy live music, have a meal, play table games, slots, or place bets on a sporting event, they can now take part in any facet of entertainment all under one roof.”