Agreement includes launch of exclusive Vikings-themed online casino game ahead of new football season
BetMGM has agreed a multi-year partnership to become the official sports betting and online casino partner of the NFL’s Minnesota Vikings in Canada.
Ahead of the team’s first game of the new NFL season on Sunday, the deal gives BetMGM the rights to use Vikings marks across approved sports betting, online casino and marketing activities in Canada.
In addition, the agreement includes the launch of an exclusive Vikings-themed online casino game, Vikings Big Kick LuckyTap, which has been developed by Design Works Gaming and is available now exclusively at BetMGM Casino in Alberta and Ontario.
“Vikings fans bring a level of passion and loyalty that extends well beyond game day,” said Matt Prevost, chief revenue officer at BetMGM. “As the home of one of the largest collections of sports-themed casino content in North America, BetMGM is uniquely positioned to combine sports fandom with iGaming.
“We are eager to start football season off strong with another fantastic partnership especially as we expand our reach in Canada to Alberta.”
Minnesota Vikings chief marketing officer Martin Nance said: “As we continue to deepen our connection with Vikings fans across Canada, we’re proud to welcome BetMGM as the team’s official sports betting and online casino partner in Canada.
“Their commitment to innovation and fan engagement aligns well with our organization, and we’re excited to create memorable experiences that celebrate Vikings football and connect with Canadian fans in new and meaningful ways.”