Kambi Group has signed a new agreement with Hard Rock Digital to provide its new Odds Feed+ solution to the Hard Rock Bet brand.
The agreement will see the supplier’s suite of pre-match and live betting odds integrated into Hard Rock Bet’s online sports betting offering across eight US states it is currently live in.
Kambi’s AI trading division Tzeract will also be integrated into the operator’s sportsbook offering.
“This Odds Feed+ partnership with Hard Rock Digital represents another important step forward for Kambi,” said Kambi CEO Werner Becher. “The deal builds on the strategy Kambi set out 18 months ago to leverage our position as the world’s leading sportsbook provider with the offer of standalone products that uniquely benefit from our turnkey sportsbook.
“Hard Rock is one of the leading sportsbook operators in the US and precisely the kind of prestigious partner we were targeting as part of this modularisation approach.”
Matt Primeaux, executive managing director and president of Hard Rock Digital, commented: “The addition of Kambi’s odds feed will provide us with a greater range of betting options and more flexibility, while still allowing our team to maintain control of our core product.
“We’re excited to partner with Kambi and create more unique experiences for players on our top-rated platform.”
Shares in Kambi Group plc (STO:KAMBI) were trading marginally higher at SEK134.00 per share in Stockholm earlier Tuesday.