BtoBet upgrades betting platform with new retail and social media features

Gaming platform provider BtoBet has upgraded its Neuron 3 sports betting platform to include a new retail solution and social media betting feature.

Set to be unveiled at ICE London next week, the new retail product is described as a “fundamental asset” for any bookmaker looking to streamline their operations and improve player experience.

The solution allows retail operators to benefit from a rapid registration process, with a streamlined back-office providing a simplified and quicker betting process.

BtoBet has also added a new social media betting feature to its platform that allows players to search for bets, or directly place their bets from social media apps such as Twitter, Facebook, Viber and Telegram.

The supplier said that the feature will help operators target digital customers, in particular millennials.