NetBet has been named as the official sportsbook and betting partner of UFC in the United Kingdom, Ireland, Greece, Italy and Romania.
The sports betting and casino operator will have a presence in the Octagon fighting arena on UFC’s international broadcasting feed and across digital and social media platforms.
The partnership begins with the upcoming UFC Fight Night between Leon Edwards and Sean Brady, which will take place on 22 March at the O2 in London.
“As UFC continues to grow and expand across Europe, it’s great to bring on such a reputable betting partner who already has a strong, established UFC fanbase,” commented TKO head of international business Nicholas Smith. “We couldn’t be kicking it off at a better time than with UFC Fight Night: Edwards v Brady, our marquee event this year in London, UK.”
Marcel Prioteasa, CEO at NetBet, added: “We are excited to become the European betting partner of UFC, uniting the adrenaline-pumping action of the world’s premier mixed martial arts organisation with the elite betting experience our customers expect.
“As we gear up for our biggest year yet in 2025, and with a loyal and growing MMA community, this partnership lets us bring fans even closer to the Octagon with exciting new ways to engage with the sport they enjoy.”