PENN Entertainment has joined forces with the PGA Tour to provide live streaming content from six marquee golf events in 2025.
The multi-year agreement designates ESPN BET as an official betting operator of the PGA Tour and enables the sportsbook to offer a branded stream to golf fans which features key data, insights and live betting analysis during coverage of six marquee FedExCup events in the 2025 PGA Tour season.
“Pairing the PGA Tour’s in-depth ShotLink powered by CDW data with the power of the ESPN and ESPN BET brands is certain to make for a compelling sports-watching experience for fans and bettors of our sport,” said Scott Warfield, PGA Tour vice president of gaming. “A competition feed with a focus on odds and wagers has been a goal of the PGA TOUR since our agreement with ESPN+ first began in 2022, and we are proud to make that vision a reality today with the support of our new partner, PENN Entertainment.”
Jason Birney, PENN Interactive vice president of operations, commented: “We’re pleased to partner with the PGA Tour and grow the ESPN BET brand through innovative betting-themed broadcasts powered by our sportsbook.
“ESPN BET on PGA TOUR LIVE deepens our already robust media and betting integrations with ESPN and creates unique opportunities to engage golf fans in an entertaining way with compelling up-to-the-minute data and insights.”
The new feed will stream on ESPN+ during the six events, providing live golf coverage in the two hours leading up to the linear broadcast window, with an early look at key storylines from a betting perspective.
Throughout the coverage, host Jonathan Coachman, on-course reporter Michael Collins, and analysts including Matt Every and Graham DeLaet will present content and discussion on hole-by-hole live betting and tournament markets.
ESPN BET on PGA TOUR LIVE is set to premiere at the WM Phoenix Open on ESPN+ on Thursday 6 February, and will also feature at the Tour’s flagship event, THE PLAYERS Championship (13-16 March).
From there, fans will see ESPN BET telecasts from three Signature Events: Truist Championship (8-11 May), the Memorial Tournament presented by Workday (29 May to 1 June) and Travelers Championship (19-22 June).
The final ESPN BET on PGA TOUR LIVE program will broadcast from TPC Southwind at Memphis, Tennessee, the site of the FedEx St. Jude Championship (7-10 Aug), the opening event of the FedExCup Playoffs.
“ESPN BET on PGA TOUR LIVE is an example of the kind of engaging, innovative programming that only the PGA TOUR, ESPN BET and ESPN can deliver,” said Tim Bunnell, senior vice president of ESPN programming and international. “Bringing these unique partnerships together is an important strategy in ESPN’s commitment to covering and expanding the audience for world-class golf across PGA TOUR LIVE on ESPN+, TGL, the Masters, PGA Championship, LPGA and more.”
As part of the PGA Tour’s official betting operator program, ESPN BET and PENN will have rights to use PGA Tour marks, as well as connect with fans through content and advertising within Tour media and partner platforms.
Shares in PENN Entertainment Inc (NASDAQ:PENN) closed 0.20 per cent lower at $20.16 per share in New York Monday.