Playtech powers Fortuna Entertainment sportsbook launch in Poland7th May 2020 11:01 am GMT
Central European betting operator Fortuna Entertainment Group has completed the migration of its omni-channel sportsbook in Poland onto Playtech’s IMS platform.
The migration follows the launch of Fortuna’s Playtech-powered sportsbooks in Slovakia and Czech Republic, with further integrations in Romania and Croatia to follow.
Poland becomes the latest country where Fortuna can now manage their players from a single platform, delivering a single 360 degree view of players across all migrated countries, as well as being able to utilise Playtech’s player engagement centre and responsible gambling tools.
“Our strategic partnership with Playtech continues to be integral to our growth plans, as well as our successes so far,” said Fortuna Entertainment Group CEO Per Widerstrom. “This migration will offer Polish customers a leading user experience, and more broadly it confirms our omni-channel leadership in Central and Eastern Europe.”
Playtech chief operating officer Shimon Akad commented: “This is just the latest step in what continues to be an impressive growth trajectory for Fortuna, and we know there is a lot more to come.
“As well as highlighting the power of Playtech ONE as a solution for licences, this is also a prime example of how Playtech can be the technology provider of choice for companies as they expand and build their offerings in new markets.”
Shares in Playtech plc (LSE:PTEC) were trading at 229.80 pence per share in London earlier Thursday.