DraftKings has expanded its partnership with Kindbridge Behavioral Health to provide access to therapy and treatment for problem gambling in all 25 US states where it is active.
DraftKings and Kindbridge originally joined forces last September to launch a pilot program to deliver personalized support for sports bettors in Colorado.
This has now been expanded to every US jurisdiction where DraftKings operates its online sportsbook and iGaming products.
“We appreciate the opportunity to deepen our collaboration with Kindbridge Behavioral Health and strengthen our commitment to providing important resources to those experiencing potential indications of problem gaming,” said DraftKings chief compliance officer Jennifer Aguiar. “We want everyone on our platform to engage in responsible play and we are committed to educating consumers on the multitude of resources offered.
“For those who recognize signs of problem gaming and decide to utilize our tools to self-exclude, they now have access to therapy and treatment free of cost through Kindbridge Behavioral Health.”
After the successful launch of the program in Colorado last year, DraftKings and Kindbridge have established a system that effectively links self-excluded players with numerous support options, including receiving pertinent educational content, engaging in initial assessment calls, and scheduling initial counseling sessions.
“DraftKings’ integration of direct care into their platform, in collaboration with Kindbridge across 25 states, marks a significant step in enhancing player health,” said Kindbridge CEO Daniel Umfleet. “This effort underlines our commitment to combat problem gaming with personalized, accessible support.
“This collaboration sets a new industry benchmark for comprehensive care, ensuring swift and essential support is accessible to those in need.”
From 1 April, every customer in the 25 states where DraftKings operates will have access to comprehensive mental health assessments, care providers, and personalized care plans via Kindbridge when they self-exclude within the DraftKings platform.
DraftKings and Kindbridge will continue to assess and enhance the program to align with evolving industry standards and best practices.
Shares in DraftKings Inc (NASDAQ:DKNG) closed 3.63 per cent higher at $47.95 per share in New York Thursday.