BetMakers Technology Group has signed a new racing data and content distribution agreement with South African bookmaker Hollywoodbets.
The agreement will see Betmakers deliver official data services to the operator from a number of rights holders, as well as providing access to its Racelab content and RaceOdds product.
“BetMakers is very pleased to onboard the market leading South African bookmaker, Hollywoodbets,” said Lucas Hopkins, head of commercial at BetMakers.
“As our global reach expands, it’s important to have high quality partners showcasing our products to the world and this is a definite case in point. It’s been a pleasure to work with Wayde and the team over the last few months and we look forward to sending them live shortly.”
Wayde Dorkin, head of product at Hollywoodbets, commented: “We believe that BetMakers’ RaceOdds solution will take the Hollywoodbets Racing product to even greater heights. The solution allows us to offer over 335,000 races a year to our customers and ensures we have content consistently available across the three codes. This collaboration helps us provide an unparalleled experience to our valued customers.”
Shares in BetMakers Technology Group (ASX:BET) gained 4.76 per cent to close at AU$0.11 per share in Sydney Thursday.