Inspired Entertainment has agreed a multi-year extension of its long-standing virtual sports deal with bet365, with the new deal including the launch of an enhanced Virtual Soccer product ahead of this year’s World Cup.
The extension will see Inspired continue to work closely with bet365 to deliver virtual sports innovations, including an enhanced Virtual Soccer product featuring Bet Builder functionality, timed to coincide with the start of the 2026 FIFA World Cup.
Inspired’s pre-built Bet Builder (same game parlays) allow players to create quick, intuitive selections by combining multiple outcomes into a single, bespoke wager.
“We are delighted to sign this multi-year extension with bet365, reinforcing our long-term partnership and shared commitment to innovation in virtual sports,” said Inspired Entertainment President and CEO Brooks Pierce. “By combining our virtual sports expertise with bet365’s global reach and customer insight, we will continue to deliver products that resonate with players and drive value for operators, particularly around major global sporting moments such as the 2026 World Cup.”
A bet365 spokesperson said: “We are pleased to extend our partnership with Inspired. Inspired is an established and trusted long-term partner, consistently delivering virtual sports content that performs well across our various markets. The introduction of Bet Builder functionality within Virtual Soccer allows us to offer customers a more engaging experience while aligning virtual sports more closely with live sports betting mechanics.”
Shares in Inspired Entertainment Inc (NASDAQ:INSE) closed 4.43 per cent lower at $6.90 per share in New York Thursday.