Betsson leverages EveryMatrix’s turnkey platform solution for new Africa venture
EveryMatrix is providing its platform technology to power Betsson Africa’s sportsbook and iGaming launch in Cameroon.
The launch follows a successful integration of the supplier’s turnkey casino and sportsbook platform with Betsson Africa, including front-end development, player account management, payments and affiliate management.
“Delivering a full turnkey platform solution for Betsson Africa reflects the strength and maturity of our technology and delivery capabilities in regulated environments, while reinforcing our commitment to the continent,” said EveryMatrix co-CEO and co-founder Ebbe Groes, who was recognised in the Gaming Intelligence Hot 50 of 2026. “Our focus is on supporting a stable and compliant launch in Cameroon and working closely with the Betsson team as the operation develops.”
Rony Richa, commercial director at Betsson Group, added: “This launch reflects a pragmatic approach by Betsson as we explore selected regulated markets. EveryMatrix was chosen for its proven technology, regulatory experience, and capability to support a structured and controlled rollout.”
Shares in Betsson AB (STO:BETS-B) were trading 2.01 per cent higher at SEK93.80 per share in Stockholm Wednesday morning.