Scientific Games is providing its upgraded player account management (PAM) system to support Danske Spil’s lottery and gaming businesses.
The SG PAM delivers streamlined player registration, a segmented wallet and responsible gaming tools for each game category across digital and retail channels, offering players in Denmark convenient access to online instant and draw games, and casino, bingo and sports content.
“The SG PAM solution supports Danske Spil in driving performance in responsible gaming and responding effectively to changes in the marketplace and consumer preferences,” said Danske Spil chief information officer Mikkel Müller. “We look forward to continuing our strong collaboration with Scientific Games to support our business.”
Matthias Müller, Scientific Games vice president of international lottery systems sales and marketing, commented: “Danske Spil’s innovative vision continues to lead the way for the global lottery industry. We are excited that the Lottery’s leadership has once again chosen our modern, flexible lottery omnichannel ecosystem, and we look forward to collaborating with its technology teams to integrate SG PAM with our new gaming system.
Scientific Games has served as Danske Spil’s provider for more than 20 years, including providing PAM services since 2016. The company also provides the lottery with its SYMPHONY gaming system, instant scratch games and WAVE retailer terminals.