Inspired Entertainment has agreed a deal with Aristocrat Interactive to provide virtual sports games to the Virginia Lottery.
Inspired’s V-Lottery virtual sports games will go live with the Virginia Lottery in mid-2025, making it the first state lottery in the United States to offer Inspired’s virtual content.
The initial rollout will include versions of virtual football, virtual basketball and virtual horse racing, with more games slated for future release.
NeoPollard Interactive, a joint venture between Pollard Banknote and Aristocrat Interactive, will make the games available via the Virginia Lottery website and mobile app.
“We are honored to partner with Aristocrat Interactive and NeoPollard Interactive, to bring this unprecedented gaming experience to the Virginia Lottery,” said Brooks Pierce, president and CEO of Inspired Entertainment.
“This collaboration showcases players’ growing appetite for engaging online lottery experiences and will provide additional funds for good causes.”
Scott Kenyon, deputy executive director of marketing at the Virginia Lottery, commented: “As a new online content provider, Inspired is contributing to the expansion of our iLottery games portfolio.
“The Virginia Lottery will become the first lottery in the United States to offer online Virtual Sports, supporting our strategy of attracting new players and providing fresh, exciting gameplay experiences.”
Shares in Inspired Entertainment Inc. (NASDAQ:INSE) closed 4.15 per cent lower at $8.54 per share in New York Wednesday and were up 5.39 per cent to $9.00 per share in after hours.