Scientific Games has renewed its licensing agreement with Banijay to create branded retail and digital lottery games.
The renewal covers the Deal or No Deal-themed game, licensed by Scientific Games in more than 30 countries in North America, Europe and Oceania.
Scientific Games has worked with the entertainment company for nearly two decades, developing and launching 110 games based on Banijay IP.
“We are thrilled to renew our license with Banijay,” said Tina Hoover, VP of licensing at Scientific Games. “Deal or No Deal is a universally recognised brand and a perfect fit for our popular licensed lottery games. Our creative teams are hard at work designing retail and digital play experiences that capture the excitement of this iconic TV gameshow.”
Mark Woollard, SVP of gaming and gambling at Banijay Rights, added: “We look forward to working with Scientific Games to innovate more brand-immersive Deal or No Deal lottery experiences for players around the world. What could be more fun than the chance to win prizes in a lottery game themed to a high-stakes TV game show of risk and reward.”