Brand Licensing

Scientific Games extends Mattel lottery licensing contract

Leading lottery supplier Scientific Games has extended its licensing agreement with toy maker Mattel to continue developing games based on popular Mattel brands.

The three-year contract [...]

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Sports Illustrated partners 888 for sports betting and iGaming

Sports Illustrated is getting into the online gaming and betting market in the United States through a partnership with 888.

Sports Illustrated parent Authentic Brands Group [...]

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Pragmatic Play titles set for Slingo treatment under new partnership

London-listed Gaming Realms has expanded its licensing portfolio through a new partnership with Pragmatic Play.

The deal announced Monday will enable Gaming Realms to create new [...]

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Playtech secures rights to Who Wants To Be A Millionaire? branded live games

Playtech has partnered with Sony Pictures Television to bring the Who Wants To Be A Millionaire? brand to the live casino vertical.

The five -year partnership [...]

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SkillOnNet secures licensing deal with ITV’s The Masked Singer

iGaming operator and platform supplier SkillOnNet has signed an exclusive product licensing partnership to coincide with the start of ITV’s new series of the hit [...]

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Skyrocket Entertainment joins Yggdrasil’s YG Masters programme

London-based branded content developer Skyrocket Entertainment has become the latest supplier to join Yggdrasil’s YG Masters programme.

Skyrocket will look to accelerate its business strategy and [...]

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SG renews Fremantle deal for iconic TV game show brands

New York-listed gaming and lottery supplier Scientific Games has renewed its contract with TV production company Fremantle for the exclusive rights to use three TV [...]

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Gamesys launches SBTech-powered Virgin Bet brand

UK-based gaming software developer and operator Gamesys Group has launched its first UK sportsbook in partnership with SBTech.

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Blueprint Gaming rolls out Beavis and Butt-Head online slot

Gauselmann Group’s UK-based games studio Blueprint Gaming has launched its latest branded title with the release of Beavis and Butt-Head.

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NetEnt launches newest branded slot title Narcos

Stockholm-listed casino games developer NetEnt has teamed up with French film studio Gaumont to launch its new Narcos slot game.

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Relax Gaming unveils first branded slot games

Casino supplier Relax Gaming has signed its first branded games agreement with world-renowned sports announcer brothers Michael and Bruce Buffer.

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Skyrocket secures Hollywood movie rights for iGaming

London-based Skyrocket Entertainment has secured the international brand rights to develop interactive gambling games based on a number of Hollywood movies.

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