Pragmatic Play has been selected as the exclusive provider of live casino tables for Flutter Entertainment’s UK and Irish-facing brands.

The agreement will see Pragmatic Play launch dedicated live casino content on Paddy Power, Betfair, Sky Vegas and other brands in the Flutter portfolio, alongside its Smart Studio solution, which gives brands the ability to customise the appearance of network titles to match their specific branding. 

“Pragmatic Play shares with Flutter a commitment to delivering unique and exceptional player experiences, so we are thrilled to become the exclusive supplier of dedicated live casino tables for its popular gaming brands in the UK and Ireland, which includes household names such as Betfair, Paddy Power, and Sky Vegas,” said Pragmatic Play chief operating officer Irina Cornides. 

Roisin Hogan, commercial director at Flutter Entertainment and an honouree of the Gaming Intelligence Hot 50 of 2025, commented: “Pragmatic Play’s Smart Studio solution aligns perfectly with our strategic focus on delivering great customer experiences through new innovation. We are excited to agree a deal that will see us collaborate even closer to bring fun new live products and experiences to our players in the UK and Ireland.”

Shares in Flutter Entertainment plc. (NYSE:FLUT) gained 2.15 per cent to close at $263.10 pence per share in New York Monday.