BetMGM has signed an exclusive content and casino rights agreement with Fremantle to produce and distribute content for over 100 years.
The agreement sees the operator secure the rights to iconic game shows Family Feud and The Price is Right for slots, table games and non-traditional casino games.
BetMGM will also be featured as a sponsor of the two US shows during select weeks throughout their upcoming seasons.
“This partnership unlocks various ways for BetMGM and Fremantle to collaborate and expand our brand,” said BetMGM CEO Adam Greenblatt.
“Family Feud and The Price is Right are two of the most popular game shows in North America, and we look forward to bringing their fun and excitement to our online casino in various exciting ways.”
Suzanne Lopez, chief operating officer for Fremantle North America, added: “Our exclusive deal with BetMGM and our premier game show IP represents a significant milestone for us both.
“This innovative collaboration paves the way for in-game branding across diverse online casino categories, while also providing opportunities for integrated TV sponsorships. It’s all about enhancing how fans of The Price Is Right and Family Feud connect with the shows in fresh, immersive ways.”
Shares in MGM Resorts International (NYSE:MGM) closed 0.85 per cent lower at $32.85 per share in New York Monday.