Flutter Entertainment’s PokerStars brand has been unveiled as the first online gaming partner of the Rolex Monte-Carlo Masters, one of the most prestigious tournaments on the ATP Tour calendar.
The collaboration is a first between an online gaming operator and the Rolex Monte-Carlo Masters, which takes place from 4 to 12 April at the Monte-Carlo Country Club.
“We are delighted to welcome PokerStars as an official partner of the Rolex Monte-Carlo Masters,” said tournament director David Massey. “This partnership reflects our shared commitment to excellence, strategy and world-class entertainment. Like tennis at the highest level, poker demands focus, composure and the ability to perform under pressure – values that resonate deeply with our tournament.
“We look forward to working with PokerStars to further strengthen Monaco’s position as a premier destination for elite sport and entertainment.”
Enrico Rusi, managing director at PokerStars Italy, commented: “We are incredibly proud to join forces with the Rolex Monte-Carlo Masters, with whom we share the values of sporting passion, ultimate challenge and entertainment. Monte-Carlo has long been home to some of PokerStars’ most iconic live poker events, and this partnership allows us to connect that heritage with world-class tennis in a meaningful way.
“Through this collaboration, we are reinforcing our long-term presence in the region and strengthening our connection with audiences across Southern Europe, where both tennis and poker enjoy deep roots and passionate communities. I would also like to extend my sincere thanks to all the teams involved whose dedication, expertise and collaborative spirit have made this agreement possible.”
Monte-Carlo has long represented a symbolic home for PokerStars’ live events, including one of the most prestigious stops on the European Poker Tour (EPT).
This year, the EPT Monte-Carlo will take place in the Principality of Monaco from 30 April to 10 May, shortly after the tennis tournament.
Shares in PokerStars parent Flutter Entertainment plc. (NYSE:FLUT) closed 2.18 per cent higher at $109.59 per share in New York Wednesday.