Launch marks Fennica’s official entry into one of Europe’s largest regulated iGaming markets
Fennica Gaming has entered the Italian market with the launch of its online casino games with Flutter Entertainment’s Sisal brand.
The collaboration further deepens the long-standing relationship between Fennica Gaming, Veikkaus and Sisal, with the first titles now live on Sisal’s online casino platform.
“Italy is one of the most important markets in Europe, and Sisal is the largest – or one of the largest – operators in the country, with well over a third of the market,” said Joni Hovi, senior vice president of customers and marketing at Fennica Gaming.
“We have known each other for a long time, going back to the days when we worked together to build EuroJackpot. This new cooperation opens the next chapter in our collaboration, moving into continuous content service provision.”
Fennica Gaming senior vice president of portfolio and product development, Kirsi Lagus, added: “Fennica Gaming delivers its eCasino Games as a Service to Sisal through a direct technical integration, without intermediary aggregators. This model allows for close collaboration and efficient delivery of new titles that is built on a proven foundation of mutual success.
“With over a decade of experience creating online casino games, our portfolio has achieved a commanding market share of over 50 per cent in our highly competitive Finnish market, competing alongside the world’s top international titles. I’m looking forward to seeing how the players in Italy enjoy our games.”