Evolution partners Italian casino to create in-venue live casino studio

Live dealer gaming software supplier Evolution Gaming has signed an agreement with one of Italy’s largest land-based casinos to create an in-venue live casino studio for its customers.

Evolution has teamed up with Casinó Campione d'Italia, which was designed by world famous Swiss architect Mario Botta and rebuilt in 2007 on the site of Italy’s first ever casino Casinó Campione.

The live casino broadcast studio is set to be a prominent feature within the Casinó Campione complex, with live roulette, live blackjack and live baccarat tables initially being streamed to Evolution’s existing and new customers.

Evolution CEO Jens von Bahr said it is a “bold and forward-thinking move” by the land-based casino.

“Unlike in Spain, where an online live casino service has to be broadcast from a licensed land-based casino within that jurisdiction, there is no such requirement in Italy. Casinó Campione has chosen this route purely because they see an in-casino live studio as a vital component of the modern casino in the multi-channel world.”

The service will allow customers to access Casinó Campione live tables on PC, Mac, tablets, iPad and iPhone devices. As well as being able to play Campione’s in-venue live tables online, customers will also be able to access Evolution’s generic tables, which stream live games from the company’s central studios in Riga.

Casinó Campione CEO Carlo Pagan said: “By integrating live casino services into our venue we are creating more than simply extended choice and convenience for players. We recognise that the online and offline worlds can work together in perfect harmony – we see this as the ideal way to reach a much wider audience and so promote the attractions of our core business, our land-based venue.”

Located on the shores of Lake Lugano, Casinó Campione became Italy’s first casino when it opened in 1917. Today, with nine floors above ground and 55,000m² of floor space, it is one of Europe’s largest casinos and is the largest revenue grossing casino in Italy this year.
 
Gionata La Torre, CEO of Evolution Gaming Italy, added: “We are delighted to have been selected by Italy’s leading land-based casino. An in-venue live studio will give Casinó Campione a significant competitive edge and a major incremental revenue stream.

“Most importantly, the in-venue live studio will offer the most exciting cross-promotional opportunities to attract more visitors to what is a fantastic casino and entertainment complex in a stunning location.”