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Road to World Cup – Market pre-tournament betting

5th February 2014 8:05 am GMT

There may only be five months to go until the World Cup, but for now affiliates and operators alike are keeping their online marketing strategies and offers close to their chests.

While we may not be privy to their precise tactics, you can be sure that larger operators have virtually every base covered when it comes to what is arguably the biggest betting event and revenue generating opportunity of the past four years.

Over the next [...]

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