With acquisition costs rising, studios are being forced to invest more in marketing budgets to compete in a crowded sector. Will this slow down innovation, and how are operators and suppliers dealing with it?
With revenues for DoubleDown Casino soaring 151 per cent to $218.5m in IGT’s full-year results for 2013, helping to offset an 18 per cent drop in iGaming revenues, it is fair to say that those who doubted the wisdom of the $500m [...]