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Will spiralling marketing costs suck the life from social casino?

16th April 2014 8:07 am GMT

With acquisition costs rising, studios are being forced to invest more in marketing budgets to compete in a crowded sector. Will this slow down innovation, and how are operators and suppliers dealing with it?

With revenues for DoubleDown Casino soaring 151 per cent to $218.5m in IGT’s full-year results for 2013, helping to offset an 18 per cent drop in iGaming revenues, it is fair to say that those who doubted the wisdom of the $500m [...]

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