Boyd Gaming promotes Gibase to newly created chief marketing role

24th July 2014 1:41 pm GMT

US casino operator Boyd Gaming has promoted Chris Gibase to the newly created role of chief marketing officer, one of several senior executive appointments aimed at refining the company's operations and driving future growth.

As senior vice president and CMO, Gibase will direct all of Boyd's marketing functions. This includes digital and print media, advertising, B Connected, E-Commerce and event marketing.  Gibase will also continue to oversee the company's slot strategy.

A 37-year veteran of the gaming industry, Gibase has worked at Boyd for the past twelve years as SVP of operations. Prior to joining the operator in 2002, he also worked for Hyatt Gaming, Isle of Capri Casino and Resorts International.

“Throughout his career, Chris has built a strong track record as a knowledgeable and innovative marketing executive,” said Keith Smith, president and CEO of Boyd Gaming. “His appointment as chief marketing officer will allow us to further leverage his expertise, enhancing our strategic marketing and advertising initiatives across the company."

Boyd also announced that it has named two executives, Steve Schutte and Vince Schwartz, to replace Gibase as SVP of operations.

Schutte will have day-to-day oversight of four properties including Diamond Jo Casino, Diamond Jo Worth, Sam's Town Shreveport and Sam's Town Tunica.  Schutte was most recently SVP of operations of the Hard Rock Rocksino near Cleveland, Ohio, and brings with him nearly 20 years of executive experience in the gaming industry, including five years as SVP of operations for Station Casinos.

Meanwhile, Schwartz will be responsible for the operations of three properties including the IP, Treasure Chest and Amelia Belle. He served as general manager of the Treasure Chest for three years before joining the IP in August 2012.

Additionally, Boyd has expanded the responsibilities of Ted Bogich, who has served as SVP of operations for the company's Midwest properties since late 2012. In his new role, Bogich will be responsible for the Blue Chip, Par-A-Dice, Kansas Star, Delta Downs and Evangeline Downs properties.

“Refining our operations is one of Boyd Gaming's highest priorities, and these appointments are an important step toward that objective,” continued Smith. “Steve will further strengthen our leadership team, bringing significant operating experience and a fresh perspective to our company.  

“And by expanding Vince and Ted's responsibilities, we can take full advantage of the skills of two of our most talented operations executives, bringing their leadership and perspective to additional properties throughout the Midwest and South.”

Gibase, Bogich, Schwartz and Schutte will report directly to Paul Chakmak, Boyd’s executive vice president and chief operating officer.

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