NOVOMATIC’s Bell-Fruit Games launches first B2C online gaming site

Games developer and manufacture Bell-Fruit Group, a subsidiary of Austrian gaming giant NOVOMATIC, has made its first move into the customer-facing online gaming space with the launch of PlayBFC.com.

The launch follows recent licence approval from the UK Gambling Commission, with the site powered by NOVOMATIC’s dedicated online subsidiary, Greentube.

Using the latest HTML5 technology, Play Bell-Fruit Casino features slots and table games from NOVOMATIC’s portfolio of games including Wizard of Odds, Rainbow Reels, Reel King and Book of Ra Deluxe among others.

“Play BFC is now up and running and that is a matter of great pride for all of us,” said Astra Gaming Group CEO Zane Mersich in the December issue of NOVOMATIC’s in-house magazine. “We have made a commitment to continually develop and update our online offering to our customers and we will do this by being faithful to the core values that Bell-Fruit Games has maintained over the past more than 50 years.

“We have a longstanding terrestrial gaming heritage and we will add to that online by providing new and innovative content from Bell-Fruit as well as new titles from the well proven NOVOMATIC catalogue.”

UK-based Mazooma Interactive Games, also a NOVOMATIC subsidiary and part of the Bell-Fruit Group, has also been involved in the project and assumes responsibility for ongoing support through its affiliate, product management, help desk and QA teams.

Mazooma managing director Tony Oliver said the new offering combines Greentube’s gaming platform, a proven marketing capability with Funstage (operator of social casino GameTwist and a subsidiary of Greentube), an iconic UK brand in Bell-Fruit, as well as a huge portfolio of successful games.

“It was the obvious choice to combine these assets in PlayBFC.com,” he added. “We have released games in the UK online market before and have seen the successes of our games. The games titles we have launched have an enormous strength and an instant recognition factor. We will thus leverage this strength through our active cross channel marketing via our sister companies.”